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Market drivers and key challenges for Card Acquiring in Europe:

There are several challenges in cross border acquiring connected with needs of multinational merchants: acceptance of all relevant payment cards, consolidated payment flows, low purchase prices for POS solutions and infrastructure, and inexpensive processing costs.

In order to address them properly, supply side has to cope with market obstacles like: the presence of 13 domestic schemes across Europe not co-branded with international brands of VISA or MasterCard scheme, different level of PSD implementation in Europe.

To handle these issues, supply side has to cope with market obstacles such as the presence of 13 domestic schemes across Europe not co-branded with international brands of VISA or MasterCard and different levels of PSD implementation in Europe. Alliances and partnerships remain the growth strategy for acquirers, PSPs and processors, forming the base for geographical expansion and achieving economies of scale in transaction processing. VAS, new technology (particularly mobile), improved customer experience and data analytics, enhanced transaction security, represent the main differentiators for bank and non-bank acquirers, and processors in the commoditized market.

There has never been a better time for acquirers to foster the relationship with merchant industry and benefit from their position as payment gateways providers. Innovative terminal producers support both traditional and mobile POS solutions. This enables acquirers to help merchants with building a new strategy for mobile payments and social media. Products that support mobile-based card acceptance enable acquirers to address even new segments, such as small businesses, freelancers and micro merchants.

Acquirers and ISOs need to step in and educate merchants about the POS equipment needed to handle a payment initiated by a mobile device. The international acquiring forum of Merchant Payments Ecosystem provides an excellent platform for solving such issues.


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February 2016

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